Blog

Repurposing, researched.

Real platform mechanics, fact-checked claims, no generic growth-hacker filler.

The Reddit "90/10 Rule" Isn't Actually One of Reddit's Rules

2026-10-26

Ask anyone who's tried to promote something on Reddit and they'll recite it like scripture: 90% genuine participation, 10% self-promotion, or the ban hammer…

Why Scheduling Your Repurposed Content Is Its Own Problem (Not Just the Reshaping)

2026-10-12

Say you've already done the hard part right. You took one idea and actually reshaped it per platform — different hook on X, more context and a real story on…

The "Duplicate Content Penalty" Doesn't Exist. Here's What Actually Kills Cross-Posted Content.

2026-09-28

Every few months someone in a creator Discord swears their reach tanked because they "posted the same thing on two platforms and got flagged for duplicate…

The Video-vs-Text Trap: Why Your Best Format Changes Between Platforms

2026-09-14

You made a video. It's good — maybe 3-5 minutes, edited decently, real value in it. So you post it on YouTube and watch it get decent views. Then you chop it…

Why "AI-Generated" Is Becoming a Reach Penalty (And What Actually Still Works)

2026-08-31

For the last couple years, using AI to write your posts was basically free money — faster output, similar reach, nobody could tell the difference anyway.…

Why Your Newsletter's "Open Rate" Is Basically Fiction Now

2026-08-17

If you check your Substack or email stats and see a 40-45% open rate, you might feel pretty good about that number. Here's the uncomfortable part: a big chunk…

Why the Same Post Flops on a Different Platform (And What "Repurposing" Actually Means)

2026-08-03

You wrote something good. You know it's good — it did well where you posted it first. So you copy-paste it to another platform, change nothing, and it just...…

How Twitter's Algorithm Actually Works (2026 Update)

2026-06-21

If you've posted something good and watched it disappear into silence, it's not you — it's the ranking system. Here's what's actually true about the X…